Digital Marketing Manager – Dublin

Excellent new role within our award-winning Marketing team.  We are looking to an experienced Digital Marketing Manager to leading our digital focus.  This position will a key within our growing team based in our Dublin office.  As the Digital Marketing Manager will be part one of Ireland’s leading direct insurance providers obsessed with delivering brilliant customer experiences and on digital innovation as well as a more practical commercial focus on growing market share for our Motor, Telematics, Home and Travel insurance products.

Headquartered in London, we have over 12,500 people supporting our 9 million customers, in over 100 countries. We’ve a long-standing reputation in Ireland too and have been providing insurance solutions to the Irish market since 1721. With teams in Dublin, Belfast and Galway we support our customers through our affinity and broker channels and our 123.ie business. 
We are committed to building an inclusive culture of continued development, with our people at the very heart of it. ‘Your Best U’ is our people brand and reflects our desire for everyone to bring the very best version of themselves to work every day and we build our culture on our values of love simplicity, do the right thing, be better every day and boundless ambition. We are a flexible employer and understand the need to balance work and life outside the office. This is a flexible role with the ability to work dynamically

Key Responsibilities:

• Responsible for the overall digital strategy from conception through to implementation and analysis of results. Brand and Tactical campaigns. Feed into the overarching campaign creative and execution including ATL communications.
• Own PPC campaign planning, implementation, optimisation and analysis / recommendations.
• Manage integrated digital media campaigns incorporating PPC, Display Advertising, Social Media (Paid, Owned) and Email on a daily / weekly / monthly basis.
• Oversee continuous testing and evaluation of new media-side features when they align to business objectives.
• Lead the planning, implementation, management and analysis of SEO.
• Effectively manage the digital media agency and key partners, channels and budget to maximise online quotes, conversion and ROI, media- and brand-side.
• Responsible for the end-to-end, pre-sale online customer experience and usability of paid media landing pages – identify opportunities to optimise and improve online conversion rates.
• Manage and contribute to the creation of digital media assets and artwork for social media, advertising, presentations and website projects.
• Work closely with the Marketing Executive on the ideation, creation, execution and analysis of the weekly organic social calendar.
• Work closely with the Propositions Manager, Marketing Executive and Business Analyst on tactical campaigns, the reporting and digital marketing tracking of propositions, the digital go-to-market plan and results analysis.
• Lead and manage the relationships with external agencies and suppliers.
• Present proposals, progress reports, results and findings to stakeholders at senior management level.
• Support the Head of Marketing in the delivery of commercial KPIs and specific channel KPIs such as acquisition growth, conversion optimisation, retention and value management, working with the digital media agency and other partners to optimise all trading activity, building out and leveraging insight-led reporting capability.

Requirements:

• BSc/BA in Marketing/Digital Media or equivalent experience in Marketing Manager role.
• Highly numerate with demonstrated ability to translate media-side metrics into brand-side results. Ability to understand and interpret data to draw out valuable, actionable insights.
• High energy and results-orientated individual, an innovator with a passion for all things digital, customer experience and marketing.
• A track record in successfully promoting and building brands online.
• Technical understanding of web development, PPC, SEO, Email, Analytics, Marketing Automation, UX, social media, paid advertising, display advertising and digital marketing campaign management.
• Strong project management skills – ability to manage numerous projects and organise resources effectively.
• Understanding of Content Management Systems (Drupal, WordPress, etc.) and web development technologies generally.
• Be a leader, with the ability to effectively communicate with, influence and constructively challenge key business stakeholders.
• Budget and invoice management experience.
• Experience in the Financial Services or other regulated sector is a plus.

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.